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The Facebook “Like” button is not as simple as it seems. Clicking on “Like” is fun but there are implications attached to it that you may not know of.
Did it ever occur to you that by clicking on a Facebook “Like” button, you are implicitly agreeing to “endorse” and have your name associated with an advertisement (Social Ads) for whatever you Liked? And did you know that by agreeing to use Facebook, you have given them the permission to use your name and picture in the Ads (read FB terms of service below in this post)
Here are some of the Ads I saw recently on Facebook with endorsements from people (annotated in red boxes) in my friend’s list. I guess Facebook is just using names for now, but may enable the display of your profile pictures in near future.
All these Ads, called “Social Context Ads”, are being aggressively pitched by Facebook to Advertisers, according to a Wall Street Journal article.
Online advertising market is estimated to be US $40 Billion by 2011 of which mobile advertising is estimated to be over US $14 Billion. Who is going to drive these numbers? YOU. Almost all of the money in this market today is made by advertising companies like Google, Yahoo, Microsoft (GYM as they are popularly known) and a few start-ups on the mobile front. On the other hand, the real enablers of the network – ISPs (Internet Service Providers), Wireless Carriers and network infrastructure companies like Cisco hardly make anything. What is surprising is that these companies which provide you the service and carry your data know more about you and what you do online than anyone else. Even more surprising is that they aren’t taking advantage of that information…right? Not anymore…
Advertising technology is evolving and it may affect your privacy. Read on…