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Online advertising market is estimated to be US $40 Billion by 2011 of which mobile advertising is estimated to be over US $14 Billion. Who is going to drive these numbers? YOU. Almost all of the money in this market today is made by advertising companies like Google, Yahoo, Microsoft (GYM as they are popularly known) and a few start-ups on the mobile front. On the other hand, the real enablers of the network – ISPs (Internet Service Providers), Wireless Carriers and network infrastructure companies like Cisco hardly make anything. What is surprising is that these companies which provide you the service and carry your data know more about you and what you do online than anyone else. Even more surprising is that they aren’t taking advantage of that information…right? Not anymore…
Also, they say you should be flossing more
Advertising technology is evolving and it may affect your privacy. Read on…
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