A very good friend of mine, Dr. Vikram Sheel Kumar, is writing a health column for Forbes India and I found his first article on the hormone Oxytocin and the effects of Hugging quite interesting.

As Vikram mentions in his article “Studies show that hugs can lower stress and blood pressure levels…. If Hugs were a drug, “Touch” which would be an active ingredient of it would stimulate the release of oxytocin, which in-turn acts on the brain, the heart and the reproductive system. It reduces stress, facilitates romantic pair bonding and makes people trust strangers.”

So now you have a scientific explanation behind those Jaadu Ki Jhappis (Magic Hugs) from Munnabhai MBBS to Amma (Mata Amritanandamayi Devi) aka “The Hugging Saint” to the Free Hugs Campaign inspired by Juan Mann to the age old tradition of hugging in many religions when you meet people close to you.

For all the marketing and sales gurus what this means is an all new chapter in their future editions of books.

So the next time you need to clinch a deal you know the trick that builds the bond and establishes trust. Oh yeah, don’t be selfish and Hug only when you want those deals… do it at other times too, be genuine and make everyone feel good!

And if you don’t prefer the natural way of inducing oxytocin, you can try the bottled version –  Liquid Trust spray available from Vero Labs.

Meanwhile don’t forget to read the complete post by Vikram.