Have you ever wondered what some of the Logos mean? Companies spend huge amounts of money and  tons of hours in coming up with these Logos, which not only convey what the company is all about but also reinforce their mission, culture and guide their employees. More importantly Logos establish the brand for the company.

A couple of weeks ago, I got an interesting forward on logos and their meanings. While I knew about most of these logos, I wanted to post it here for others who maybe interested. Credit goes to whoever put these together…

FedEx Logo

Did you notice there is a hidden arrow in the FedEx logo (between the E and the X)? Apparently it is a hidden sign symbolizing speed and precision of this courier office. Also it is a motivator for their employees to look ahead.

Tostitos Logo

If you look at the center of this logo, you can see two people enjoying a Tostitos chips with a bowl of salsa. This logo conveys an idea of people connecting with each other and sharing.

Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. This logo also communicates a feeling of speed (the illusion that wind blowing on F1 causing it to slant).

Milwaukee Brewers

The Milwaukee Brewers is a professional baseball team from Milwaukee , Wisconsin (well, duh). Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.

Northwest Airlines

This simple looking logo actually carries a lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don’t see is the compass that points to the Northwest, another reference to the brand name.


This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. The yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.


Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears . They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.


Every letter in this Logo is made of the number 8.


Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.


Roxy is a company that specializes in clothing and accessories for girls who love snowboarding, surfing The company is actually a part of Quiksilver. The Roxy logo is made of two Quiksilver logos that form a heart.


Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a number of different products and wanted that to reflect in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health – feeling good, a bird is a symbol of freedom. Relief from daily chores getting more out of life.

Hartford Whalers

This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and a whales tail in blue.


This logo might look like a simple letter, but don’t be fooled: you can see a part of an elephants trunk in the negative space inside the letter e.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University .


The NBC (National Broadcasting Company) is one of the biggest American television networks. Most of you might have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.


This logo looks like a simple, boring green tree, but if you look at the tree crown, you’ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the companys staff and also reflects green and labs parts of their name.!