You are currently browsing the category archive for the ‘Marketing & Sales’ category.

Microsoft Tag recently posted a blog on the state of Mobile in 2011. Amazing statistics… see the image below for all the details…


The Facebook “Like” button is not as simple as it seems. Clicking on “Like” is fun but there are implications attached to it that you may not know of.

Did it ever occur to you that by clicking on a Facebook “Like” button, you are implicitly agreeing to “endorse” and have your name associated with an advertisement (Social Ads) for whatever you Liked? And did you know that by agreeing to use Facebook, you have given them the permission to use your name and picture in the Ads (read FB terms of service below in this post)

Here are some of the Ads I saw recently on Facebook with endorsements from people (annotated in red boxes) in my friend’s list. I guess Facebook is just using names for now, but may enable the display of your profile pictures in near future.

All these Ads, called “Social Context Ads”, are being aggressively pitched by Facebook to Advertisers, according to a Wall Street Journal article.

Read the rest of this entry »

If you were ever at an event, were you curious about who the person close to you is and wanted to network with them, wanted to avoid carrying all the paper booklets and business cards, tweet about the exciting things happening at the event and comment on the posts by other attendees or were you eager to express your opinion to the speakers and the organizers?

Plug, a location-based App and platform for events, one of the first few products from Mobinett Interactive, gets you all this interaction right into your palm. From event information such as the agenda and maps to networking to keeping tabs on all the interesting stuff thats happening around you during the event, Plug offers several features that will engage all the stake-holders in an event – organizers, attendees and sponsors. Plug’s leaderboard makes an event really exciting by  giving it the feel of a game and increasing participation.

Plug is currently in private beta. You can download the Apps on iPhone and Android, or access Plug on any smartphone through a mobile website. Text messaging interface for Plug is also available as an optional feature.

Take the tour and learn more about Plug at

Have you ever wondered what some of the Logos mean? Companies spend huge amounts of money and  tons of hours in coming up with these Logos, which not only convey what the company is all about but also reinforce their mission, culture and guide their employees. More importantly Logos establish the brand for the company.

A couple of weeks ago, I got an interesting forward on logos and their meanings. While I knew about most of these logos, I wanted to post it here for others who maybe interested. Credit goes to whoever put these together…

FedEx Logo

Did you notice there is a hidden arrow in the FedEx logo (between the E and the X)? Apparently it is a hidden sign symbolizing speed and precision of this courier office. Also it is a motivator for their employees to look ahead.

Tostitos Logo

If you look at the center of this logo, you can see two people enjoying a Tostitos chips with a bowl of salsa. This logo conveys an idea of people connecting with each other and sharing.

Read the rest of this entry »

As spring sets in and the weather gets warmer, motorbikes are starting to get out of storage (I am yet to get my Yamaha out). These two motorbike Ads, while they are really hilarious, convey some important lessons in business.

The first Ad below is obviously about communication – “Make sure you get your message out clearly and don’t leave anything for interpretation“. Although this shows communication between two people… more often than not when communication trickles top down in a company, the key message gradually gets lost in translation at each level.

Motorbike Ad - Buying without Wife's Permission

The second Ad below conveys just one important message – “It is the experience that matters in the end… how you deliver it depends on your creativity“.

Read the rest of this entry »

facebook_share_iconOnline advertising market is estimated to be US $40 Billion by 2011 of which mobile advertising is estimated to be over US $14 Billion. Who is going to drive these numbers? YOU. Almost all of the money in this market today is made by advertising companies like Google, Yahoo, Microsoft (GYM as they are popularly known) and a few start-ups on the mobile front. On the other hand, the real enablers of the network – ISPs (Internet Service Providers), Wireless Carriers and network infrastructure companies like Cisco hardly make anything. What is surprising is  that these  companies which provide you the service and carry your data know more about you and what you do online than anyone else. Even more surprising is that they aren’t taking advantage of that information…right? Not anymore…

Also, they say you should be flossing more

Also, they say you should be flossing more

Advertising technology is evolving and it may affect your privacy. Read on…

Read the rest of this entry »

social entrepreneurship I will be speaking at ForSE 2009 on October 23rd, so figured should post a short preview on it.

ForSE which stands for FORum for Social Entrepreneurs is an annual conference spearheaded by the TiE (The Indus Entrepreneurs) Social Entrepreneurship SIG. The conference brings together social innovators, leading business professionals, investors, donors, government officials, academics, and students to facilitate the sharing of new technology and business ideas, and to foster informed discussion on new social venture concepts.

What is the topic about? Here is the blurb…

Are “Social Media” and “Social Entrepreneurship” compatible? Already Twitter, Facebook, and the rest are revolutionizing the business and marketing of social impact.  Every day, it seems, another grassroots effort testifies to these platforms and their ability to spread a message to thousands, even millions.  Followers become funders, messages become movements, and social networks beget social change. How does the speed and reach of social media alter the formulas for successful social impact?  What happens when marketing evolves from broadcast to conversation, fundraising changes from large donors to micro-donations, or collaboration moves from sweaty basements to vast social networks?

While we’ll discuss more on the topic at ForSE and delve into the details, here are four basic tips for Social Entrepreneurs interested in leveraging social media:

Read the rest of this entry »

About the Blog

Blog updates

More Posts

Tushneem’s Tweets

Blog Stats

  • 38,288 hits
%d bloggers like this: