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How happy are you with the AT&T service on your iPhone? Although the device (iPhone) itself is great, the service on the other hand isĀ  sub-standard. I’ve had the iPhone for a while now and have gotten used to mostĀ  problems, but my experience last Saturday in Manhattan (NY) was probably one of the worst (poor service with dropped calls and no data that too at 8am in the morning – not a peak time). While AT&T’s “More bars in more places” slogan is debatable, even in places with “More bars”, you may not experience better service. Even after 3yrs of iPhone on AT&T, there seems to be not much of an incremental improvement in the service.

backhaul_network

With AT&T announcing that it will also use the 850MHz spectrum (in addition to 1900MHz) to boost performance in major cities, there will be even more bars but unless wireless carriers upgrade their backhaul networks quickly, customers will suffer. Why, you ask?

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Thanks to the green initiatives and cost-cuttings the latest buzz word in the high tech echelons today is virtualization – from machines to teams to supply chain to consumers… all are getting virtually connected in a huge complex matrix. While virtual servers abstract the hardware resources and share it efficiently to give a perception of a powerful dedicated machine to the end-user, virtual teams have to abstract location, vertical functional groups and leverage available employee resources efficiently to provide a single unified face to their end-users (who might be other internal groups/divisions, external customers, or the supply chain). However some of the biggest challenges in making this matrix work efficiently have not only been technological but also cultural in many ways especially when it comes to managing virtual teams.

virtual worldPicture Credit -www.cs4fn.org

From technology point of view although there have been several innovations (VPNs, Remote Terminals, Webex) that made virtual teams and collaboration possible, new challenges are cropping up each day. As more and more data from corporations is being made accessible throughout the globe to many teams, and intranet boundaries merge with the extranets, security is becoming a key aspect. Moreover, with widespread adoption of mobile devices into corporate networks, corporations face new challenges in integrating and managing multiple platforms and devices in their networks. Companies such as Cisco, Avaya, Lucent and others are investing big bucks into tackling these problems through unified communications (bringing all data – voice, video, data into a single pipe), device agnostic access solutions also known in some cases as endpoint virtualization (technologies that abstract the devices at end-user) and instant anywhere access solutions (giving sales and marketing teams the edge in their negotiations when they need it). Additionally, the challenges are not only limited to virtualizing corporations internally but now extend into supply chains and end consumers, bringing collaboration across the entire spectrum.

While technology is great to solve problems, its adoption and success totally depends on overcoming cultural barriers. How many of you have had managers who prefer that you show up in the office and do your work when you can do the same work from home (virtually) and be equally productive (show the same or better results)? Isn’t it just a cultural thing… I need to see you, otherwise I know you are not working!

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